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"We would like to approach this video with a no BS attitude. I want to focus on the riding and the rough environment the riders are in. This video will show that Seth's equipment is tough enough to make it through less than ideal conditions but also allows him to push his riding to the edge."

"...a dark and gritty visual piece combining creepy landscapes and the expert riding skills needed to conquer the Shore."

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Project info at a glance:

About: Mountain Biking Video/Photography.

Riders: Seth Sherlock + rider TBD.

Location: North Vancouver, B.C.

Timeline: January 2023.

Number of Videos: 2.

Number of Photos: 10-15.

Video Length: 3-4 min.

Shoot Length: 2-3 days.


Atmosphere & mood

I have to give my thanks to Vancouver's North Shore. It is the place that started my MTB filmmaking and photography career - it sparked friendships and professional partnerships on the trails behind my bars and my camera. But strangely enough, in contrast to the great times spent in those hills, the Shore's terrain and landscapes are not particularly welcoming. I find B.C woods hostile, uninviting with its masses of trees, cold light and few lines of sight making things feel claustrophobic. There is no doubt that the riding here is incredible and as a filmmaker I have been blessed with some incredible conditions during the warm months of the year. I can't deny that it can be a magical place... but when the fog and rain rolls in I can't help but feel like I've been transported to a different dimension; that is exactly what I would like to convey in this film: a dark and gritty visual piece combining creepy landscapes and the expert riding skills needed to conquer the Shore.

Some words I would use to describe the atmosphere and the mood of this project would be:

Unwelcoming... Fog... Uncomfortable... Rain... Cold... Intense... Otherworldly... Sloppy... Scary... Darkness... Slick... Intimidating.

Mood board:


Video Timeline

We are looking for non scripted first take impressions and reactions blended through a mix of cinematic and behind the scenes b-roll footage. 

1: Visual introduction to the shore and its weather conditions. (Scenery).

2: Seth preparing his kit, getting bike ready, getting dressed, sharing a few thoughts on what we're about to do and where we are.

3: Capture Seth's first impressions of conditions after first few takes.

4: Mix of riding on the Shore. 

5: Seth phones second rider to come ride. (Mid point in video).

6: Seth and rider meet up in parking lot.

7: Both ride together for the last half of the video.

8: I will let Seth and rider choose their go-to after-ride activity to wrap up the video (ie going for a beer).

9: Sponsor logos + video credits.

10: Fade to black!


This song is gritty, has a good mix of pacing and the lyrics have imagery that connects to the video's theme to tie it together.

Mother Mother - The Sticks

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3-4 minute long video.

Sponsor logos will be shown in the intro and outro of the video. The final video will be delivered in 4k and 1080p to all sponsors.

Action/BTS photography.

10-15 still images for each project sponsor for use on social media, website, print etc. These will be used for the launch articles alongside the video and text.

15-30 second video for pre-launch.

A short format trailer for the full video. Includes project sponsor’s logos and a call to action at the end to watch the full length video. This can be formatted in 9:16, 1:1 or 16:9.

Online article and an email blast to major online magazines.

Bring the project together in a beautifully laid out custom online article blending the full length video, images and accompanying text to shout out sponsors and the products used in the video. Each sponsor will be able to post the video to their Youtube/Vimeo accounts 2 weeks after the initial launch of the article. 

Example article on Pinkbike from my last MTB project

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Project Pricing & Budget

Project budget is $6,450 CAD total.

The costs will be split equally between sponsors (up to 3 sponsors) or be covered by just one or two sponsor if they wish to have more exclusivity over the project and the deliverables.

Here is an example of costs broken down:
Costs with 1 sponsor: $6,450 CAD
Costs each with 2 sponsors: $3,225 CAD
Costs each with 3 sponsors: $2,150 CAD

If a sponsor wishes to have extra footage or photos produced specifically for them please get in touch and we can have a chat!


Previous Video Projects

Dusty Days

Featuring Colby Pringle, sponsored by Kona and We Are One.

Forbidden Druid Launch Video

Featuring John Rempel, Produced for Forbidden Bike Co.

Eye of the Storm 

Featuring Jay Boysen, sponsored by NF (ENNEF).

Full demo reel available by clicking the Youtube logo below:

Thanks for taking the time! Hope we can work together on making this project come to life. If you have any questions feel free to contact me.

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